By Fern Paulussen
We all know that the key to getting our content seen is to share it far and wide. But have you ever noticed that when you promote your YouTube videos on Facebook little, if anything, seems to come of it? Yeah, it’s not just you. In fact, it’s an issue for almost all YouTubers. So, in the interest of supporting my fellow creators, I thought I’d share everything (which admitedly isn’t much) I’ve learned about sharing my uploads on my FB fan page.
post a photo
When it comes time to promote a new video, you don’t want to just drop the video link on your Facebook page and hope for the best. Instead, upload a photo of your video (this can be the thumbnail, or even just a screenshot of your video as it’s playing on YouTube), and leave the link to your video as a caption.
There are two reasons why posting a photo works better:
1. When you share a video link, Facebook will only show a small thumbnail image, which is easily ignored (plus, it makes your content look a lot like an advertisement). But when you upload a photo, your followers will have a full-sized, and therefore eye-catching, image appear in their newsfeed.
2. Facebook favours its own media. For obvious reasons (i.e. Facebook wants its users to stay on Facebook) links to outside posts will always reach less people than a post that exists solely on Facebook. You just gotta play the system.
create a video teaser
If you’re not so keen on the idea of posting images of your video, you can always upload an edited version of your vlog to Facebook instead. Promotional trailers tend to take a lot of time and effort to put together, but creating a quick sneak peek is as easy as cutting 20 seconds or so from your latest work, and saving it as its own video. I have no evidence to back this up, but I definitely think people who take the time to watch your clip on Facebook are going to be more likely to head over to your channel to watch the full video (if they like what they’ve seen, that is). Just make sure you remember to leave the link to your YouTube upload in the description.
drop your link in the comments section
Did you know that when you add a new comment to a post you’ve made on Facebook, everyone else who’s commented on that post will receive a notification? Well, it’s true. And now you know this, you can use this information to your advantage…
Once every fortnight or so I like to go back through my old Facebook posts to find content that ties in with my latest YouTube videos. Any time I find one that’s had a lot of engagement and somehow correlates to my latest uploads, I leave a new comment that includes a link to my most complementary video. To keep things personal and authentic, and to avoid coming across as spammy, I always give a brief explanation as to why I think those who engaged with my post will enjoy the upload. It seems to work!
encourage people to follow you
When all else fails, you can always ask your fans to check that they’re actually following you on Facebook. It’s kind of annoying, and most of the time people will just ignore your requests, but because Liking a page doesn’t actually ensure people are going to see everything that’s shared on a page, you should encourage everyone to change their follow settings from Default to See First. The people who really care about your content will do it, the people who don’t probably wouldn’t bother clicking through to watch your YouTube videos anyway.
What are your tips and tricks for getting Facebook to show people your YouTube videos? I’d love to hear your ideas in the comments section!
Fern Paulussen is a lifestyle blogger, vlogger, mother of four, and the director of PLAY NZ. Based in the Waikato, Fern loves Netflix, coffee, and chickens. You can learn more about Fern by visiting her website, following her on Facebook, or subscribing to her YouTube channel.